Created for Mohawk Group to use in marketing their full area rug offerings and rival competitors, this rug brochure/catalog was a collaboration between myself, expert marketers and product managers. I used InDesign to lay out the 64-page catalog, and it was a creative challenge to organize the different sections and product colors in ways that made sense across the whole piece. I also relied heavily on Photoshop for color editing and improving raw room renders from our simulation team.
I created these pop-up banners to be used at regional tradeshows as part of a larger product launch package sent to company reps across the US. These particular banners show off the company's most high-end product, Durkan luxury carpeting, with high detail photography and low-key branding. Five different banners coordinate with each other and the rest of the tradeshow package so the reps can pick and choose what their clients will respond to best.
To target new market shares in the condo sector, I created this lookbook/product brochure as an inspirational guide and reference for architects and designers. Using InDesign to lay out the brochure
made it a breeze, and I collaborated directly with a carpet designer to make sure my color editing was accurate to the product.
For one of healthcare's biggest ICHRA trade show events, I was asked to create a promotional poster for our booth to support an interactive claw machine activity. I took inspiration from movie and theater posters to catch the eye in the middle of a busy trade show floor. Paying homage to Pixar's Toy Story, "The CLAW...," was a fun idea, though we decided to proceed with the simpler poster to be authentic to our brand. Later I learned that we gained several new leads due to the impression we gave from our booth set-up.
For this project I learned how to use HTML and CSS for email to update the automatic emails for Simple Track, a ticketing system developed by our company for HRASimple. From a couple outdated templates, I created three automated email templates that were optimized for use across all kinds of email service providers. It was an enjoyable challenge, and the result was clean and simple, as requested.
This project was so much fun! It was created for a Provider Relations team who had been sending out an outdated pdf newsletter, and even faxing it to rural providers. These new designs are modern, vibrant, and allow providers to see the most important bits quickly. Though the project was put on hold until we could find a better email management system for the rural providers, the team was excited to set this project as our goal for the future.
The annual DSCVR campaign is a cross-functional effort between creative teams at Mohawk Group, and 2024 was my year to contribute. My creative work with our social media manager resulted in all-time high engagement on social media, and it was a blast to showcase the incredible work of the students who participated in the competition. +426% views for reels (Instagram) | +21% likes for posts (Instagram)
I created these flyers for HRASimple to hand out at the annual convention hosted by the National Association of Benefits and Professionals, which is a large event in the healthcare industry. The first image is the final version used at the event, and the HRASimple marketing specialist was very pleased with the new, modern, and minimalistic feel to the trade show collateral.
A last minute project, this rack card was supposed to only have a couple copy changes from the original. However, knowing we would be using this at events soon, I quickly updated it to the modern and vibrant style that had become my signature for HRASimple. It now matches most of the body of branded materials.
I created this fabric wall wrap in preparation for a large trade show event in the senior living residential design industry. The wall wrap was made to stretch across an existing wall structure the company owned, and we had beautiful new photography to showcase our new product launch specifically for this business segment.
This canopy tent & media wall was requested by an event manager with a very busy schedule for a media event in the carpet industry. That meant I had minimal information and minimal creative direction for this project, and it needed to be done within a very tight deadline. Both the canopy tent and backdrop wall were created in Illustrator to accommodate the large format print, and I decided to go bold with Mohawk's accent color, a bright red. Even though the branding itself is simple, the fiery color does all the talking.
During my time at a fast-paced marketing agency, I designed and optimized paid social media ads for a major client. Working closely with a team of data analysts, I helped identify high-performing variations and refine creative elements based on performance. I also created motion graphics and pitched original ad concepts (the first three designs) that were selected for testing and contributed to improved engagement. It was especially fun to work with bright, colorful designs and try out a new design style.
This comprehensive wedding invitation suite is a personal project from my wedding, and I imbued it with a maximalist style. The "brand identity" behind this cohesive collection of printed pieces is based on the feeling of summer, stained glass, and happy color. The suite includes a save the date, formal invitation with an original artwork on the back (both sides personally illustrated), a details card with photography on the back, a customized envelope, and welcome posters. It was a highly creative project and very rewarding.
I have expansive experience in digital and print media, including but not limited to:
• identity branding
• social media posts / paid ads
• brochures, flyers, posters, & invitations
• print and digital advertising
• trade show collateral
• large print
• web design
• UX/UI design
• motion graphics
• email design
• technical layout design
• product photography
